The event has been closed.

What makes McDonald's such a fascinating case study in global adaptation? How does a fast-food giant tailor its menu to reflect local tastes while maintaining its brand identity? Let's have an engaging discussion where we’ll dive into the strategies behind McDonald's success in various countries, with a special focus on China and several Western nations. We’ll explore unique dishes that resonate with local palates, uncover special menu items that highlight cultural preferences, and discuss how these adaptations not only attract diverse customers but also create a sense of familiarity in foreign lands.

As we share insights and experiences, we’ll examine the marketing techniques that make McDonald's products almost addictive and the ways in which they connect with different nationalities. By understanding McDonald's innovative approach to adaptation, we can gain valuable perspectives on how different cultures approach food, dining, and consumer habits. Let’s come together to unpack these themes and learn from one of the world’s most successful brands while appreciating the richness of our culinary diversity!

是什么让麦当劳成为全球适应性研究的一个如此有趣的案例？这家快餐巨头如何在保持品牌形象的同时，调整菜单以迎合当地口味？让我们一起进行一场精彩的讨论，深入探讨麦当劳在不同国家取得成功的背后策略，特别关注中国和几个西方国家。我们将探索那些符合当地口味的独特菜品，揭示突出文化偏好的特别菜单项，讨论这些调整如何不仅吸引了多样化的顾客群体，还在异国他乡创造了一种熟悉感。

在分享见解和经历的同时，我们将分析使麦当劳产品几乎“上瘾”的营销技巧，以及它们如何与不同国籍的人群产生联系。通过了解麦当劳创新的适应策略，我们可以从中获得关于不同文化如何看待食物、餐饮和消费习惯的宝贵视角。让我们一起探讨这些主题，向世界上最成功的品牌之一学习，同时欣赏我们丰富的美食文化多样性！

感受一下我们往期活动的氛围